Family-owned Dealerships & the American Automotive Industry
Car dealerships connect American consumers to major manufacturers and supply them with the latest models of vehicles on the market. Family-owned dealerships are integral to the automotive industry because they cement themselves to a community with years of familiarity and quality service. A family-owned dealership working with a major auto manufacturer can ensure car buyers in their area continue to purchase vehicles in that company’s production line for years to come.
Sierra Blanca Motors is a family-owned automotive dealership in Ruidoso, NM. Specializing in new and pre-owned vehicle sales, they also offer tune-ups and automotive repair services. Sierra Blanca Motors is an institution in Ruidoso, NM, providing over five decades of reliable service. Contact us today for all your vehicle needs.
They Provide Jobs and Support to Their Local Communities
Not only do dealerships keep their communities mobile, but they also contribute to the overall welfare of their town and surrounding areas. A car dealership plays a significant part in stimulating the local economy, which, in turn, helps other family-owned businesses thrive in the area.
Family-owned dealerships also offer employment opportunities to local residents. Car dealerships have several jobs for people of all kinds of skillsets, including:
- Salesperson
- Finance manager
- Sales manager
- Property maintenance
- Vehicle detailer
- Service Technician
- Parts (sales and technician)
- Human resources consultant
- Lot manager
- Customer service representative
Customer Experience Focused on Relationships Rather Than Transactions
In some industries, a salesperson simply wants to get your money and send you out the door so the next customer can hand them their cash. Top-tier family-owned dealerships will forge a relationship with their customers, establishing trust and respect.
The team at Sierra Blanca Motors dedicates itself to building long-lasting relationships with customers. Those with roots in the Ruidoso, NM, area know that when looking for a new or pre-owned vehicle for yourself or a loved one, Sierra Blanca Motors treats you like family. Even after you purchase a vehicle, the staff is eager to assist with maintenance and automotive repairs to keep you and your family safe on the road.
Committed to Innovation and Always Looking for Ways To Improve
Car buying isn’t what it used to be, especially after the pandemic. Dealerships all over the country are struggling to replenish their inventory supplies. The pandemic also made in-person car shopping difficult.
Sierra Blanca Motors is looking to the future and embracing modern innovations like car shopping online and meeting with customers via video chat.
Success Is Based on a Long-term Perspective, Not Short-term Gains
Family-owned dealerships have to look at the big picture. Selling someone a car and turning your back on them is not a sustainable business model. The only way for a family-owned dealership to thrive is to build rapport and trust with clients to ensure repeat business for years to come.
The team at Sierra Blanca Motors strives to establish a frank and open dialogue with clientele while striving to meet their desires and requirements. The philosophy is simple: If you enjoy the car buying experience and continue a relationship with the dealer when you need another car for yourself or your children, you’ll likely return to do business with someone you trust.
They Are Proud of Their Past and Passionate About the Future
Family-operated dealerships are not here for the quick buck and high turnover. They have neighborhood histories with strong ties to their respective communities. Sierra Blanca Motors is no different.
Established in 1965, Sierra Blanca Motors has experience working with generations of Ruidoso, NM, residents and looks forward to providing the best service possible for generations to come.
Sierra Blanca Motors | Family-owned Automotive Dealership | Est. 1965
When talking about family-owned dealerships, there is no finer example than Sierra Blanca Motors. No other automotive dealership in Ruidoso, NM, can match our wide selection of Chevrolet, Jeep, Chrysler, Dodge, and RAM vehicles.
Contact Sierra Blanca Motors at 575-315-0145 or stop by at 304 Highway 70, Ruidoso, NM, and have a look at what’s in stock. We can also help you custom order your next vehicle online. We look forward to working with you.
